OFFICIALLY LAUNCHED EXTRA 10% OFF

SOOYA SEOUL, a Seoul-based scent care brand inspired by the sensory experience of Korean nature, has officially launched its first Scent Oil Collection.

Rooted in the shifting seasons of Seoul, the collection captures fleeting moments found in everyday landscapes — the scent of evening primrose drifting through the city after dark, flowers lingering softly after rain, and traces of air and memory that remain long after they disappear.

Designed as a new ritual of scent care, SOOYA’s signature Scent Oils are lighter than traditional perfume, yet linger closely on the skin. The multi-use oil mist formula can be used across hair, body, and skin, offering a softer and more intimate fragrance experience throughout the day.

The collection also reflects SOOYA’s visual language inspired by Korean craft and glass objects — balancing transparent textures, curved silhouettes, and seasonal color palettes that evoke the atmosphere of Seoul.

To celebrate the official launch, visitors who sign up for the SOOYA newsletter will receive 10% off their first order, along with early access to upcoming collections, campaigns, and editorial updates.